I recently went to the New Orleans jazz fest, and if you love music, this is an event to go to see 7 stages of music from Gospel to Rock. I always enjoy people watching, and you can imagine, at this event, all kinds of people were in attendance and enjoying the beautiful day.
My wife and I were sitting down in our chairs in front of the main stage, and in my observations, I saw young kids with tattoos and nose rings, parents with 2 or 3 kids, people my age, and yes even people older than me.
Then Chicago came out…..remember them? It seems everyone at the New Orleans Jazz fest did. As they started playing their first song “Does anyone really know what time it is?”, I noticed everyone, and I mean everyone, singing along…looking at each other and smiling while they were singing.
So what does this have to do with sales? I saw in an instant a band get up on stage and create instant rapport with people old and young. Some so young they weren’t even born when this music was a top hit. My question is…how?
My belief is that it brought back memories of great times in the lives of everyone there….whether you were just a baby and your mother sang the song, or you were a parent of someone playing the song when it was a hit….you remembered.
So when you step on stage, what memory do you stir up in the prospect’s mind?
- The last sales person that was in their office?
- The last bad purchase they made?
- The sales person that talked too much about his/her stuff?
- The sales person that just tried to sell them stuff and didn’t care about the true problem?
- Or someone that was interested in them?
How can you get the prospect to sing along like CHICAGO got all of us to sing along?
