Some sales people assume happy customers will automatically shower them with referrals. Others find asking for referrals uncomfortable. And, some people ask for referrals all the time, but they aren’t specific enough when they ask.
Video conference calls are now an integral part of many sales processes. That’s one legacy of the pandemic era that seems likely to be with us for a while. With that shift in mind, here are five videoconferencing best practices we see market leaders using to move the sales cycle forward.
George Carlin did a bit once about words that included the phrase, “it’s the context that makes them good or bad.” The bit *hasn’t* aged well, but his words are prescient when it comes to techniques learned in training.