How Does Your Prospect Make a Decision?

One of the least understood and often-overlooked aspects of the sales process is understanding how a prospect makes a decision.

Usually, salespeople have this challenge for one of three reasons:

• Don't know the full "cast of characters" 
• Don't understand the timeline
• Don't understand a prospect's critical decision-making criteria

Watch the video above to hear L'areal explain.

Learn more about the decision-making process at one of our upcoming classes. Click here for more information.