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8 Week Sandler Enterprise Selling Course

A systematic approach to winning enterprise business

Up your sales game for
enterprise clients.

In the enterprise sales environment, the number of decision makers, as well as the degree of interaction between them, is typically far greater than what is required in more traditional sales interactions.  

Sandler Enterprise Selling Graphic


Organizing and documenting exchanges of information between buyer and seller teams is necessary for closing sales and closing them profitably. Sandler Enterprise Selling provides the tools with which to do that along with the strategies and processes to keep sales opportunities moving forward to favorably predictable conclusions.

During this 8-week course, attendees will learn:

  • Week 1: Overview of the Strategic Enterprise System- We will start by looking inward at ourselves so we can prove how we can fit into such a complex market.
  • Week 2: Territory and Account Planning- We will work on creating a process for business strategies in two key areas: Territory planning and account planning.
  • Week 3: Opportunity Identification- Next we'll work on how to find the most promising opportunities with the highest probability of success.
  • Week 4: Qualification- Here you begin executing a practical plan to engage with the enterprise buyers.
  • Week 5: Solution Development- Now you start to craft a compelling solution directly addressing the needs and pains of the enterprise.
  • Week 6: Proposing and Advancement- It is time to finalize and deliver your client-focused solution.
  • Week 7: Service Delivery- With the business relationship active, service delivery becomes critical.
  • Week 8: Questioning Strategies-Salespeople often explain to prospects why they should buy instead of asking questions.

Knowledge is power. Know what you're up against in the enterprise sales arena.

Review our list of the challenges you need to be prepared to overcome when working with enterprise prospects and clients.


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Challenges of Enterprise Selling

This complex interaction of people and exchange of information results in:

  • Longer selling cycles with increased hard and soft costs of pursuing opportunities

  • More complex solutions requiring carefully orchestrated implementation

  • A high degree of selling team cooperation, communication, and creativity

Sandler Enterprise Selling in the news

Read about all the success and media coverage on Sandler's Enterprise Selling program, including
the most recent book launch in partnership with McGraw Hill, Sandler Enterprise Selling: Winning,
Growing, and Retaining Major Accounts
.

The Six Stages of Enterprise Selling

  • Stage One: Territory & Account Planning
  • Stage Two: Opportunity Identification
  • Stage Three: Qualification
  • Stage Four: Solution Development
  • Stage Five: Proposing & Advancement
  • Stage Six: Service Delivery

The Sandler Blog

Insight and tips on current sales, sales management, leadership and management topics. We invite you to
comment on our posts and to pass them on to your colleagues.

SES Book_McGrawHill

Sandler Enterprise Selling — The Book

Competitively pursuing large, complex accounts with multiple constituencies and decision makers is a huge challenge for sales professionals. This latest Sandler book provides a practical six-stage approach for winning business with profitable enterprise clients, serving them effectively, and expanding the relationship over time.

Learn how to find and win business with profitable enterprise clients.

Find out about reserving your seat