My first sales manager was great at debriefing. He told me that after each call, he was going to ask me 5 questions and maybe more. I probably learned and improved more in those first 2 years with him than any other period in my sales career. Since then, I've never had a sales manager who constantly debriefed like that. In fact, most of the time, I had to beg my sales managers to talk about whatever call I'd been on, and it always seemed like I was bothering him.
I know sometimes as sales managers you get busy, but try to debrief at least one call a week with each of your sales people. Ask the same questions, and make sure each one helps your sales person learn.
- What could you have done better on the call?
- How did the call end, and how would you have liked it to end?
- What do you think you did great on the call?
- How could you have gotten a better outcome?
Do that once a week and see what happens.