So you have your LinkedIn profile set up and your profile picture looks good---- but, when’s the last time you shared an update with your network?
The update feature is one the easiest yet most underutilized tools on LinkedIn.
Many people don’t post updates for one of two reasons: they don’t know how, or they don’t know what to say.
If you fall into the latter group, I have provided some ideas on things you can post.
- News in your company
- Services you provide
- Articles you think your connections might enjoy reading
- Industry trends
- Best practices
- Quotes
- Pictures
- Upcoming events
- Videos
- Personal development tips
- Links to current events
- Questions to encourage conversation
Remember, this is your opportunity to further position yourself as the expert, so your post should reflect that.
Here are three questions you should ask yourself before you post anything:
- What’s the purpose?
- Does it align with my brand?
- How will my connections benefit from the information?
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