May 23, 2015 by L'areal Lipkins in Management & Leadership
I am a firm believer in the Chinese proverb “A fish rots from the head down.”
If you’re leading the sales department, you’re number one job is to establish and maintain a healthy sales culture.
What do I mean by sales culture?! If I spent 24 hours with your sales team, what 3-5 words would I use to describe what I saw, heard, and felt? Would I use words like: accountable, focused, and goal-oriented. Or, would I use words like: complacent, disorganized, and “winging-it.”
Your sales culture impacts the type of people you hire, the clients you target, and everything in between.
If you want to see what your sales culture is, have all your sales people write 3-5 words they would use to describe it and see how closely they align.
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