Most sales leaders believe that building a great sales culture means something like instituting a new policy or creating a fun place to work...but in reality, it means creating a place where salespeople can GROW.
Oftentimes people wonder what culture even means. At Acuity, we describe a sales culture as an invisible set of attitudes AND behaviors that affect everything at your organization. Want to know if your culture is strong? It might sound counter-intuitive, but if people either join OR leave your company due to your culture, then you have a strong culture. Don't let that scare you if you're looking to change your culture. If some people leave because of it, that's good, they were not the right fit. If you build a place where people can grow, then more people who fit your culture will come.